Quarantine at the peak of the pandemic would not be the same with Candy Crush, Fruit Ninja as well as Clash of Clans. The COVID-19 pandemic and lockdowns and a stay-at-home lifestyle have fueled huge growth in the app market for gamers of all kinds and new gamers as well. We'll go over everything you must be aware of about advertising in games, including benefits and formats, the best strategies, and much more. Here are ways to run ads for Mobile games and applications. Buy App Store Optimization services will increase app ranking faster at the cheapest price.

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How to run ads for Mobile games and applications?

In-game ads sell ad spaces within mobile games as part of a method of monetization. The ads are available in a variety of formats. These ads can integrate directly with your game by rewarding players for watching videos or pop in the same way as traditional banners on the bottom of your game's screen. We'll discuss the different formats of ads in a future section.

Run ads for Mobile games and apps, Source: Proreviewsapp

In-game ads create a synergistic connection between advertisers and publishers. For advertisers, ads in games provide a highly interactive and exciting method of engaging with users. For publishers, ads can be an effective source of revenue and can allow users to spend more money on the game. Let's look a bit deeper. For more instructions, you can get android app reviews for more details.

Earn money - and plenty of it

In a world where free-to-play is the norm and advertising is a major part of the game, integrating it into your mobile game could bring in scalable revenues. As per VentureBeat the game's advertising revenue in games is expected to hit $56 billion by 2024. App developers can increase app installs from Google Ads for Android, and iOS apps and games

Make more in-app purchases to run ads for Mobile games 

Rewards players with game currency to interact with ads could show players the value of purchases made in-game without the need to commit to watching an advertisement. 

Making a Profitable Game With Ads and In-App Purchases, Source: Youtube, Yodo1 Games

In the end, it is a foot-in-the-door strategy, or the foot-in-the-door technique, or getting the potential customer to commit to doing something small in order to increase the chance of gaining their acceptance for the bigger responsibility. In this instance, your idea is to use the money to purchase benefits for players. You can also Buy App Store Optimization services to promote your app.

Make sure your players are playing for a while

The most effective in-game advertisement strategy is to combine a great user experience and a reward system. Giving your players rewards of high value will keep them entertained for an extended period of time by enticing players to return and keep playing the game. In fact, feeding rewards loops is an art and scientific process that needs to be tested.

Find new audiences across the globe

The days when it was only possible to target male teenagers. The gender gap for gamers on mobile is 51 percent female and 49 percent male. Contrary to what has commonly been believed advertisers are now able to use games as a successful and broad-based marketing channel because mobile game usage is growing at a rapid rate. While the demographic data is skewed toward younger people 2/3 of internet users aged between 55 and 64 are avid gamers, and these numbers continue to increase every day.

8 different types of game-based to run ads for Mobile games and applications

Rewarded ads and rewarded video ads (RV)

Rewarded video ads give players incentives in a game in exchange for watching an ad that is full-screen. These advertisements range from 15 seconds to a minute and can usually be missed. Rewarded ads are a great experience for players and publishers since users do not need to pay for premium games, like earning game currency in the form of levels, or getting exclusive items. Publishers, in return, receive exposure and have incredibly high engagement rates.

AdMob rewarded video ads revenue vs interstitial ads, Source: Youtube, Code with Hamza

Interstitial to run ads for Mobile games and applications

Interstitial ads are full-screen, interactive ads that play during gameplay or between levels. They are highly visible however, because of their destructive nature it's crucial that advertisers use interstitials in a limited manner and not overly.

Users are then asked to take one of the following actions:

1. Take a look at the whole advertisement
2. Take part in the ad's message and then visit the page for the promotion
3. Five seconds delay prior to stopping the advertisement

Interstitials are also usually concluded with a call-to-action to download the application. Interstitials can be effective between games and without disrupting the play.

Playable to run ads for Mobile games and applications

Playable ads are interactive advertisements that prompt users to play a brief trial of the game that they're advertising. According to SmartyAds that this gamified advertising format can perform 8 times better than traditional ads. The ads are divided into three components:

How to create Playable Ads, Source: Youtube, ADS Kit

1. An overview of the game's mechanics
2. A short, playable demo
3. A Call to Action to Download the game

4 expert strategies for in-game ads

Continuously re-inventing ideas to create amazing creative ideas

There's no better method to make people feel excited about your sport than creating amazing ads. Display the most enjoyable elements of the game, while remaining true to the game you play. Highlight the most important elements of the game first. Use it as an opener, then speed to make the punchline clear, and include a clear call-to-action (and A/B check everything!). You can get paid app reviews to know more info about these strategies.

Leverage remarketing to run ads for Mobile games

In our State of Gaming report, our research has shown that app that uses remarketing as an advertising strategy can significantly increase retention, the share of paid players, and the average amount of revenue per user. 

How To Leverage Remarketing To Grow Your Online Presence, Source: Youtube, Dan Martell

Remarketing campaigns work best when they are combined with push notifications and email marketing or social media-based marketing in order to keep them engaged with your users who are paying offline to increase app installs from Google Ads for Android, iOS apps and games

Set goals that are clear to run ads for Mobile games

The most effective way to measure the effectiveness of your in-game ads is to set precise metrics to measure the success of your ads. For example, reward-based traffic requires thorough testing to increase your revenues and retention of your app. Do you want to increase the volume? Do you want to increase ROAS? Are you evaluating your performance using cost-per-action and cost-per-click? To solve these problems, check out this whiteboard discussion on maximizing the amount of traffic that is rewarded

Hedge against fraud

Based on our study Gaming apps have lower rates of fraud on installs, however, they are more at risk of fraud in-app. Criminals are targeting in-app post-install events to alter CPA events that go beyond downloading. Consider investing in fraud prevention technology to prevent wasting money. You can buy app reviews from real users for your Android, and iOS apps at the cheapest price

Conclusion

The practice of dumping money into advertising without measuring its effectiveness is like "spraying and praying" in the shooting game. Advertising on mobile devices could be an investment that pays dividends if you pay attention to the attribution. The most dangerous thing you can do is to leave the decision to your best guess.'

Create a proper attribution for revenue from ads to identify your most effective potential sources for traffic. With more information, it is possible to start delivering your ads to those who are most likely to take notice of your ads in the right location and at the appropriate time. Who would not want to be there? The best method to increase your Android ranking, you can buy App Store Optimization service for your Android app from the Top 1 Agency.

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