The Black Hat ASO is for Mobile Apps & Games: What is it and how It Functions 2023

20/01/2022

Contributed by: Johnson Tran Hoang

App Store optimization is a key element to developing any App Marketing strategy these days and is an aspect that all app developers and marketers must keep in mind. We can do a lot to enhance the most important factors to increase downloads in a fair and reasonable way. Know that black hat ASO is an ongoing process that includes optimization research, testing, and monitoring, then starting every now and then. The goal of this post is just to inform readers about the current state of Blackhat app store optimization.

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1. Keyword stuffing in black hat ASO

Keyword stuffing started in Keyword stuffing was first introduced by Search Optimization (SEO) and later used in ASO services. This method involves loading too many app listings with keywords in a roundabout way with the aim of achieving higher rankings for the set of keywords used in the app.

2. Install in black hat ASO

Every app marketer or developer wants to achieve the highest number of downloads and keep their app on Top Chart for as long as possible. Because the competition is exceptionally high (there are more than 8 million apps on the market); there are those who choose:

ASO black hat, Source: Proreviewsapp

Purchase App Installs: get paid by asking users to download their apps or games in hopes of making it to the Top Leaderboard.

Buy keyword installs: you can improve your CTR (CTR) and keyword rankings by inviting people to download your app using specific keywords.

Incentive Keyword Installs to Buy: Same as above but made by real people and rewards their efforts.

While these ASO blackhat techniques or actions can help increase visibility, purchasing app installs.

App Developers can visit and Buy ASO services from Proreviewsapp.com to increase organic users for their apps.

3. Reviews and ratings in black hat ASO

User feedback is one of the most important factors affecting Search Rank (visibility) and Conversion Rate to download. Users will look through the Average Ratings and reviews before deciding if the software is worth downloading. However, it is not easy for users to provide feedback;

Black Hat ASO practitioners will provide users with incentives (money or gifts) in exchange for positive (positive) feedback. There are also services (you can look this up on Google) that directly market user reviews and ratings. In addition, keywords included in Google Play and App Store Reviews are also considered in the algorithm. An additional Black Hat App Store Optimization method requires users to post reviews using specific keywords.

App developers can buy iOS app reviews from real users to increase the app ranking and improve the interaction with the users of their apps.

4. Play by developer's name (Google Play and only) in ASO

The developer's name is an element on the metadata that plays an important part in Google's algorithm regarding visibility (Search) and conversions. For this reason, some developers who want to be a little flirty have chosen to make their apps stand out to users with Black Hat App Store Optimization:

Include asterisks in the developer's name to make their app appear like a 5-star app and make a positive impression on users:

As a result, combining download volumes under the name of a developer; game, or app may seem appealing to those browsing through the app listing.

To be found in the top searches, you must be very popular or have a lot of people searching for (and downloading) your app. It's nice to have someone you know download your app, but don't take it too seriously.
Manipulate trending searches (Apple App Store only)

Manipulate trending searches (Apple App Store only), Source: Proreviewsapp

Assuming you have read any of our tutorials or articles on our website and newsletter. In that case, you'll know that we recommend changing or adapting your app or game to the seasons or for specific celebrations (e.g. Christmas). While there are many benefits you can gain by doing this to ensure that the modifications or changes are appropriate for your application. For example, an example of a Black Hat ASO tactic would include the word "Christmas" in your description.

Also, there are "vendors" that offer Trending Search placements... Don't do this!

6. "hack" The highest total revenue

We all know that being at the top of the Top Charts can lead to many downloads. Many people want to download the newest and most exciting apps they discover. The most typical Black Hat technique would be to increase the cost of an application; get paid and ask the user to buy the app, then refund the fee. This can help your app get to the top of the Total Revenue Leaderboard and increase visibility. Once an app or game is available, it's time for developers and marketers to modify their pricing to standard pricing and increase visibility.

7. Imitate popular applications in black hat ASO

When app developers develop and release an app, they want to see instant results and quickly spread, which leads them to make the wrong choices.

Imitate popular apps, Source: Proreviewsapp

One such decision is to use logos and brand names to entice users to download their app instead of the original version. For more information, you can visit to know how to increase iOS app downloads organic to get these apps.