Contributed by: CEO Hoang Tuan Luong
Top of the most ASO mistakes you must avoid in 2023
Are you a novice to App Store Optimization and need to ensure you apply the correct ASO strategy to help your game or App succeed in the store? Don't miss this article! Learn about the top ASO mistakes you shouldn't make when optimizing your game or app. Be sure to avoid these errors whenever you can, as they could jeopardize the quality of your ASO efforts! Let's discover Top of the most ASO mistakes you must avoid in 2023
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1. Top of the ASO mistakes: Unable to comprehend ASO or its significance for business
It may seem simple, but it's essential to understand App Store Optimization and understand what it is and how it functions. In simple terms, ASO is the process of optimizing a mobile application or game to increase its exposure in App stores; and buy macOS app ratings to improve its conversion rate, thereby reducing the cost of acquisition for users.
Why App Store Optimization (ASO) Is Important? | App Store Optimization Tutorial, Source: Youtube, BrandBurp
In the simplest terms, ASO has a direct impact on the business. It is possible two methods by which your App will be found by customers browsing the app stores: either within the Search section or in the Browse/Explore section. If Search is a significant factor in discovering apps; Browse is constantly increasing thanks to Apple's new ways to help users find new apps. This is why you must focus on optimizing your keywords and being featured in the store's Explore section.
2. Top of the ASO mistakes: Looking at ASO as an SEO option for applications
SEO, as well as ASO, are not the same thing. If they're related, it would be wrong to assume that they function the same.
SEO refers to enhancing the visibility of websites on Google Search. ASO can be described as improving the listing of an app to increase its visibility, boost the conversion rate (and consequently downloads), and decrease the cost of acquiring users. You can read this post to know how to buy Google reviews.
Another distinction in ASO compared to SEO can be seen in the fact that pay ads can impact ASO but not SEO.
ASO and SEO are connected since you can use SEO for your site to make it appear via Google Search, but they are different.
3. Top of the ASO mistakes: The high quality of the item
This is a crucial issue, and you may think that it is obvious, but it's vital to consider it.
Do you realize that stores look at the App's volume and speeds of downloading; retention, and engagement of the users, and even the user reviews; in the case of Google Play, to rank them? Additionally, they are less likely to feature and rate an app with issues that are not working well.
The quality and reliability of your product are essential for user satisfaction. It could increase the number of organic downloads.
It is also crucial to consider other aspects; such as pushing notifications and inbound marketing CRM communications strategy and App's value. To connect with users, improve the ranking and improve the App's visibility in the marketplace.
It is essential to have a high-quality product because if the customers and reviews are not positive or negative; they can be detrimental to the Conversion Rate.
4. Top of the ASO mistakes: You are not studying your app market niche
It's unfortunate not to investigate your market segment and be aware of your primary competitors and how they function, particularly the top-performing applications within your industry. Examine the metadata field on their listings and how they update it, what modifications they apply in the visuals, and dictionary fields...
4.1 The wrong fields for your keyword
Finding the appropriate words and placing them within the correct fields is essential for ASO. Start with the first step of defining your App using the terms that come to your mind. Look for keywords that users would be using to search for your App to drive traffic. It is also possible to use keyword suggestions or auto-complete to get more ideas.
Keywords in iOS ASO | Keywords field in iOS ASO | App Marketing Course, Source: Youtube, WsCube Tech
App Store: There's very little space for keywords to be placed in the App Store to ensure rankings in this App Store. Your App's name (30 characters) and subtitle (30 characters), and the Keywords field (100 characters) are the only three metadata fields that rank keywords. This is a total of 161 characters that can be used to contain your most important keywords (but didn't you realize there is an ASO hack to increase the number of characters?)
Google Play: there is more room to put keywords on Google Play as the Description is also getting attention. Include your primary keywords in your Title (50 characters), Short Description (80 characters), and Description (4,000 characters). That's an entire 4,110 characters! It's much closer in SEO than the App Store since all of the fields in the Play Store let keywords rank. But, remember that the keywords used in the Title have more importance than keywords included within the description field.
In any event, it is essential to strike the right balance between using keywords and optimizing your conversion rate - you can't just add keywords without considering the readability.
4.2 Doing A/B tests is not the best way to determine the most effective
As we've mentioned previously, testing your images ( app icon videos, screenshots, etc.) and the textual fields is essential to find out the most effective conversion method. This is known as A/B testing, which involves trying two different variations of an element in the list and assessing their impact on installation volume.
What is A/B testing? | Data Science in Minutes, Source: Youtube, Data Science Dojo
Google Play Console has its platform for doing this, known as Experiments. Apple App Store doesn't. Therefore you'll need to utilize an external A/B testing tool to begin A/B testing of apps and games on your Apple App Store apps & games, like the SplitMetrics as well as StoreMaven.
5. A one ASO plan that works for Google Play & App Store
You can't develop an approach to use the App Store and then replicate this to work with Google Play. The rankings factors for the app store differ for both stores. As we've already seen regarding ASO on-metadata variables and their ranking fields, they argue that this is just one example of the many distinctions. Let's examine them in detail, and for that, we'll review the two sections, such as Conversion rate and Search.
A one ASO plan that works for Google Play & App Store, Source: Proreviewsapp
5.1 Search
There's been a time.
Make sure that you put relevant keywords in the appropriate fields for each store, and don't duplicate the same thing you're doing for one store with another.
5.2 Conversion Rate
Conversion rates should not be overlooked when optimizing this for App Store differs from optimizing it to work for Google Play.
Google Play Console provides its users with the ability to test A/B each element of the listing using the platform it owns, Experiments, while it isn't available on the app store to connect. When you try different variants of a component, you must do so with just one element at a given time to discern the reason for the further conversion originates.
Additionally, Google Play enables the inclusion of emojis and rich formatting to the listings to create an effect on Conversion Rate. In contrast, the App Store doesn't permit it.
5.3 The idea of ASO as a one-time opportunity
Another frequent mistake app marketer makes thinking you have to focus on ASO only once, then stop when you see results.
ASO is a process that is not only a once-in-a-lifetime task or something you do throughout the day. Keyword optimization, Browse rankings testing A/B, retention of users KPIs tracking, monitoring competition... everyone is time-consuming and effort.
We believe there is always the potential for improvement in App Store Optimization. The reality is that things are constantly changing with the algorithms and retailers... as well. Consequently, you must always be aware of your App's stores and see how your App is performing in terms of keywords, whether they are changing, going down, and so on. Another tangible proof of an ongoing effort is that each day, more and more apps are released to the store, meaning that you'll have increased competition, which will affect your ranking, Search, and Browsing.
In short, keep an eye on the primary KPIs of your applications regularly (daily whenever you can) and keep in mind the changes that you see, and then analyze where they're coming from and what the root causes are.
5.4 Without any ASO tool
To optimize your mobile application or game correctly for optimal performance, you must use the ASO tool. If you don't utilize it and can't keep track of the most important KPIs and metrics, it will show how the App is performing.
Best Free ASO Tool: App Radar Overview, Source: Youtube, App Masters
There are various ASO tools available today, which were developed from the beginning of ASO. Thanks to these tools, you can keep track of different KPIs and monitor your competition, track your reviews and ratings, and many more.
Our suggestion? The Tool (of course ) was developed by the PICKASO app. PICKASO and is among the top performance-based ASO tools.
5.5 You are not localizing your app store listing
It's all dependent on the market; however, if your App is available for download in multiple regions and languages, you must undoubtedly translate the list to other countries where potential customers could be.
Keep in mind that localizing your application does not mean that you can easily translate metadata elements. It is necessary to adapt your content to the region that you are planning to localize and the local culture. For that, it is essential to study the market and also the significant rivals.
6. The ASO is not being monitored for the primary KPIs
It is crucial to define the primary metrics you wish to keep track of regularly and adhere to the plan. We suggest you follow:
Search engine rankings: both yours and those of your competitors
The top Charts rankings: both yours and those of your competitors
Top rankings: Yours and competitors'
Rankings in categories: Yours and those of your competitors
Related applications visibility: for you and your competitors
Reviews and Ratings: Yours and your competitors
The ASO is not being monitored for the primary KPIs, Source: Proreviewsapp
Conversion Rate
Organic Installations
Organic uplift: this is the boost in organic traffic resulting from paid-for marketing activities.
Revenue: Total amount of income earned.
In reality, there are many KPIs that you can monitor, and this is just one of the most significant ones you should be tracking. If you'd prefer more specific information, there is a fantastic blog post on TheTool that will show you how to monitor and optimize the primary KPIs of the ASO.
Also, keep in mind your competition's listings and their modifications to determine how this affects their ranking.
Conclusions
We hope this list can assist you in the ASO process. You'll get some tips and ideas from it that will help develop your App! If you're interested in learning more about ASO, look at these incredible ASO strategies.
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For the final part, remember that ASO can be described as a process, and improvement is always possible. Enjoy yourself
Source: Buy App reviews
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