Contributed by: CEO Hoang Tuan Luong

Publication date: Thursday 10/13/2022 10:27:11 +07:00 Follow ASO SERVICES on

Instruction: Eight ways to improve your promotion app marketing

If you've not yet done this do not worry. Our experience in the game of mobile app marketing is long enough to understand the best practices for app promotion. Here are the top 8 efficient ways to promote app:

We're familiar with the world of mobile app marketing from the inside, which is why we know what works in the realm of app promotion and, perhaps more crucially what doesn't. We'll look at the most efficient ways to market your app in order to get the most downloads possible:

The top seven Best Websites to track App Store Rankings

1) Promotion app: Website

You require an internet presence to promote your application. Why? Legitimacy. Customers want to know that your app is authentic and that you're committed to the app as a company. If you want to get iOS app reviews for your app on App Store you need to buy them from real users.

Promotion app, Source: Proreviewsapp

For companies with a large budget, your app should be prominently featured on your website, not as an added logo at the footer. It should instead have a presence everywhere any place it can be deemed to be relevant to. An excellent example of a company that does this effectively is SweetGreen.

2) Promotion app: Social Media

Social media is essential to promote your app. There are two methods to engage with your users through social media, both organic and paid. Below is a quick overview of both

Organic - Organic marketing on social media takes the simple manner of being present; e.g. Facebook pages, Twitter, and Instagram profiles. Create accounts and begin following people from your intended audience and in your industry. Be sure not to overwhelm your followers with promotional posts rather, you should attempt to engage with your followers in a genuine way by sharing content about things they're interested in and participating in the discussion. For instance, GrubHub's Instagram account is filled with colorful, mouth-watering food pictures the foodies of their audience love:
Paid - According to an analysis conducted by Kenshoo the mobile app's advertising click-through rates (CTRs) were up by 32% YoY, whereas CPC, on the other hand, saw a decrease of 33%. (cost per user) which dropped by 33 percent. Making a little money for the promotion of your app will increase your app's visibility and bring more users to come to your app. Because of their wide viewers and their capability to categorize, Facebook and Instagram are highly effective platforms for advertising to promote mobile applications. Additionally, since Facebook is the owner of Instagram which is owned by Facebook, they allow you to put app install advertisements on both.

Event Promotion: 6 Advanced Tactics To Promote Events with Social Media, Source: Youtube, Skift Meetings

How can you create strong Instagram and Facebook advertisements? For your convenience, we have two great blogs that will break it down for you. Instagram? Here. Facebook? Here.

How do you make strong Instagram and Facebook advertisements? For your convenience, we provide two websites that go over the basics for you. Instagram? Here. Facebook? Here.

3) Public Relations

There's no such negative press unless your press is not even there. Influencer and media mentions can help in building buzz and credibility. There are numerous methods to accomplish this, but here are a few options that you should consider:

Press release
Throw a party to launch the project and invite local tech and media players
Interviews with newspapers in the local area as well as tech bloggers
Guest blogging

4) Promotion app: App Store Optimization (ASO)

App Store Optimization, also known as ASO is the term used to describe SEO in the world of mobile apps. It's essential for gaining visibility in a highly saturated market. If you're trying to create an effective ASO be aware of the following factors:

Your App name - Is it unique? Does it make it easy for your users to locate?
Keywords - include relevant keywords, but be cautious not to use 'keyword things'. You would like to be noticed however, you must sound natural.
Description Your description should clearly explain your app's benefits and whether is it regularly updated with descriptions of app updates as well as release information.

What is App Store Optimization? - ASO is not SEO, Source: Youtube, App Promotion Summit

Screenshots and videos - Do they have five feature images as well as a tutorial video highlighting the main highlights of your app? Keep in mind that app screenshots are the first impression a user will have of your app. Ensure they're professional and easy to read and highlight your app's primary functions and goals.
Ratings Are you able to get positive app reviews? If not, you should make efforts to gather positive reviews from your current customers as this can boost your app's credibility and boost downloads.

5) Search Ads

As part of the iOS 10 launch, Apple launched Search Ads, which is advertising that you pay for in the App Store. In essence, you can place bids on relevant keywords, to ensure that when a user is searching for apps with the specific keyword the app you've bid for will be first.

If you've not tried it yet What are you waiting to do? The conversion rate average in Apple Search Ads' is 50%, which is a sign that they have the potential to impact your app's performance. App developers can increase app installs from Google Ads for Android or iOS apps and games.

6) Promotion app: Celebrity endorsements or influencer endorsements

The Kardashians have given us lessons that are the power of endorsement. While it's likely that you don't have hundreds of thousands of dollars to spend on celebrities on the A-list to endorse your application, however, there are many opportunities in a smaller amount.

Do you have contacts in the world of technology or in your sector that you could connect with? Are there any specific locations or industry-specific influencers you could get in touch with? Promoting your app on their blog and social channels is a sure method of attracting customers to your application.

Is Influencer Marketing the same as Celebrity Endorsement? | Level Up Content Play, Source: Youtube, Ryo Leong

A word of warning Make sure that the influencer is in line with the app's intended user base, or you could be being liable for a flood of users that will surely turn.

How do you begin your search for influencers? Apptamin explains how to locate them here.

7) Traditional Advertising/In-Store

Make your app look like an ordinary launch of a product. What is the best way to market it? It's not uncommon to spot advertisements for apps on television or streaming content on the internet.

If you're a retail company with a physical presence It is crucial to advertise your app across your retail store. You could consider running a contest in order to convince customers to download the app. Shack offered customers a free burger in exchange for them to buy android app installs, it is a way to promote his app. The program was so effective, it received national attention:

8) Promotion app: Buzzworthy or word of mouth

Not last. Check that your app isn't sucking. Seriously. Word of mouth is valuable in gold. Therefore, if you create your own app, the application must be very good. The competition is intense and users are spoilt for choice in the field of high-quality applications. This is why, before investing in gaining app users, it is important to look into Mobile marketing software or mobile app marketing software, as they're typically referred to, that provides you the data you need to retain and engage your customers and determine the probability of losing them.

"If you build it, they will come" does not apply to the world of apps. People expect a customized experience and, in order to keep them coming back and make them realize their real-life value the mobile app's marketing should be in top shape. Using App Store Optimization services to increase app ranking and app users is always the best way.

Conclusion

It is evident that the sky is truly the limit for app marketing. Think of it as a typical launch, and invest time in developing a sound strategy for acquiring users on your app. Be aware that the quality of people who use your application matters more than the amount, so ensure that you know your group and create your advertising in line with their needs.

Do you want to make the most benefit from your mobile application? Request a demonstration with one of our staff members today to get a deeper look at Upland Localytics' unique mobile application marketing software.

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