5 steps to develop mobile games in the United State market

06/10/2022

Contributed by: Anderson Minhe

The cost to create games that are mobile has risen significantly, as have the costs of marketing and getting your game recognized. Large publishers such as Kabam are backed by powerful IPs like Marvel Marvel in this instance - and budgets that range from $14M to $45M per game. Also, Kabam has a massive fan base eagerly awaiting new games. If you're trying to take on these giants in the game it is essential to begin your journey in the correct direction. Here are five tips for how to develop mobile games and assess the potential of your venture before you begin the process of developing it. Buy App Store Optimization services are the best way for App developers who wants to improve app rankings, app users, and app revenue.

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STEP 1: CHECK THE BUSINESS POTENTIAL TO DEVELOP MOBILE GAMES

The first step when you've got the idea of a brand new game is to look up Google trends; to find out the performance of similar games. Are they losing popularity or are they still thriving? Rankings on AppAnnie may provide similar insight.

The trends will aid you in determining if your game is timely or falling behind the market. As time passes changes in the preferences of players and the process of developing a product; can take anywhere from one to two years; you should not spend your time creating to appeal to a player base that is declining.

Then, you must determine the potential for business on each platform. Priori Data or other market analysis tools offer a comparison of revenues and downloads for each platform.

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It's also interesting to look at the average revenues of games that are at the 10th 50th; 100th, and 10th rank on the highest chart of grossing.

Newzoo offers an excellent and absolutely free report on the market and a range of paid analyses that focus on particular regions, verticals; or other aspects like the metrics of engagement, metrics for monetization consumer trends, or other insight.

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STEP 2: IDENTIFY THE PERFORMANCE OF COMPETITORS TO DEVELOP MOBILE GAMES

If you are convinced that the chosen genre is a good fit, it's time to examine the competitors.

You must verify:

Stats rating estimates for downloads, revenue, and ratings (Priori Data, AppAnnie)
Proposition What is the distinctive selling point of your item (App Store/Play Store with AppAnnie)? AppAnnie)
Essential attributes What are the most significant benefits of this product?
Reviews Pros and Cons The trend of the review's rating over time (AppAnnie)
Visual style How the app is displayed in the store

To gain a deeper understanding of Gods&Guilds, we put together key indicators in a simple table; and then visualized the main traits of the game's rivals in a matrix chart. We can see how Clash of Clans operates in an entirely different realm. Many other games are also big but have a lower download speed with an average of $3.50.

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The outcome of this process will allow you to discover your own niche and bring something different to the scene. In Gods&Guilds the idea was to create an entire army based on Norse mythology and to focus on various game modes, but the stylized graphics were incompatible with a variety of different games currently available. For more details, you can buy App downloads for Android games.

STEP 3 - FIND KEY AUDIENCE INSIGHTS

Personally, what I like the most is the study of the user base because it aids in creating a precise player profile. This is the base of the product, but also affects the design as well as the store's listings and the creation of targeted advertisements and creating engaging advertisements.

The most effective starting point to start is Facebook Audience Insights; where you can choose the top games or applications in your niche and analyze the audience based on gender or age; status, as well as their connection with the other pages on your fan base.

Facebook also carried out a segmentation of users that can be used as a model for; how to approach personas for users. It's a bit outdated but still very helpful.

The most important aspect of conducting research on the target audience is estimating the market size. The trick is to use Facebook Ads Manager to play with the overlaps between various groups and to understand the size of the audience as well as the profile, at an individual level. What is the best method to increase app users, App developers can increase app installs from Google Ads, Asoservice.com is the #1 Agency.

STEP 4 - COUNT THE PROFITABILITY TO DEVELOP MOBILE GAMES

In the world of freemium, it is the case that the business rises or is based on the cost per install and lifetime value. If the LTV is greater than the acquisition cost then you can expand the number of users and increase profits.

It is important to note that the LTV computation is the subject of a separate post that will be written within the next few months, as there are many different methods; approaches, and other aspects that make up the LTV model. For starters, you must begin by calculating the lifetime based on the expected benchmarks for retention and then multiply that value by the desired average revenue per day Active User.

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The amount of the acquisition cost is more easily calculated. apparent AppAgent utilizes two sources of data:

1.) Chartboost CPI Index: this index can only be used for games. With the CPI that is $3.48 for the US and Gods&Guilds multiplayer games needing a minimum number of players, it's obvious that we'll need an extensive budget for paid acquisition. One solution is to concentrate on certain time zones to facilitate the game's "local" matchmaking in the game.

2) Facebook Ads Manager

To begin your CPI estimation, pick the list of your competitors with Interest-targeting, select an appropriate country and platform and look up the suggested Cost-Per-Click. If you are able to divide the suggested price by the estimated conversion rates for your store you will get a decent Cost-Per-Install estimate. If you want to increase iOS app reviews for Facebook on App Store you need to buy them from real users.

STEP 5: TEST THE MOST APPEALING THEME TO DEVELOP MOBILE GAMES

Many developers are unaware that they can test the creative elements that are inherent to the sport. Will Newell revealed at the AppAgent Academy that during Space Ape Games they've tested the tagline that is used in the Transformers game by using Facebook Ads that use CPM bidding. With three fan pages the test was based on the same creatives, but with different taglines for the products. The winner's name is recognized today: "Transformers: Earth Wars".

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At Geneva we have recently suggested over 100 names to play the game we are developing. The four names that were chosen as the final selection went through the Facebook test which was the primary KPI. was the click-through rate of a mobile-based ad that displays the name of the brand as an artwork.

Pixel Federation went even further and evaluated the visual theme of a forthcoming match-3 game. "We've utilized FB ads as well as Splitmetrics to evaluate the CTR of ads as well as the conversion rate to stores. The winner's concept, Button Blast achieved an increase of 1% in CTR.

CONCLUSION

With the high costs of development brutal cost of acquisitions and fierce competition, you must reduce the chance of failure. Be smart about the business decisions you make. With the help of free data and tools you have available, you will get a far more precise way to be successful.

These are only a few possibilities you could do, but you're likely to find numerous other strategies that will help you analyze the market and confirm the validity of your ideas. Being a huge growth fanatic, I'd like to hear your thoughts on these strategies.

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Thanks for reading.

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